About
Hey đź‘‹ I'm Joel, a full-stack software engineer with nearly a decade of experience building innovative and impactful solutions. I live in Lincoln with my wife, Naomi (Nomes) and 8-month old Labrador puppy, Leo.
My journey started in a digital startup, where I helped develop a SaaS product designed to enhance businesses’ Google Ads performance. A standout feature of this platform analyzed campaign data and provided automated improvement recommendations.
Currently, I work in the InsureTech industry, where I’ve led the development of a robust API for a key high-stakes partner, enabling seamless integration with our business systems.
Over the years, I’ve gained diverse experience, including integrating with payment platforms such as Stripe and Zettle. I’ve also worked in a web agency and contributed to a university students’ union by building an API for a mobile food ordering app.
Driven by my passion for creating efficient and user-friendly applications, I enjoy tackling complex challenges and delivering high-quality solutions that make a difference.